top of page

STATE OF CX

- 2024 EDITION -

In 2024, bespokeCX and CX4ROCKS conducted a comprehensive online survey working in partnership with OnResearch – a Market Research Company to investigate how consumer’s preferences towards a brand shift based

on their interactions across different touchpoints throughout their journey.

About Us Hero_edited.png

STATE OF CX
- 2024 Edition - 

​Target Population

The survey targeted 1,000 U.S. and Canada

customers across five key sectors: Telecom, Finance, Healthcare, Energy, and Retail.

​

Survey Design

The survey was composed of closed-ended questions to gather quantitative data. The questions were designed to cover the following key areas: perception of brand, interaction channels used and resolution speed.

Research Overview

​The study included brands such as

AT&T, Bank of America, CVS, and Best Buy

to ensure representation of leading industry

players.

​​

Data Collection

Data was collected in July and August 2024 using OnResearch’s proprietary survey platform, which facilitated the distribution and completion of the survey by respondents.

INFOGRAPHICS

RELATED ARTICLES

Abstract Shapes

DOWNLOAD THE REPORT

We are excited to share with you our latest report State of CX Report packed with critical insights to help you stay ahead in today’s competitive landscape.

​

​This report is designed to empower you with actionable data and strategies that can drive tangible results for your business. Don't miss out on the opportunity to make informed decisions and elevate your performance.

CONTRIBUTORS

PARTNERS

SA-Logo-White.png
bottom of page