the State of CX | 2024 Edition
Welcome to our comprehensive study on how consumer preferences toward brands evolve based on their interactions across various touchpoints throughout their journey.
We annually conduct an in-depth online survey exploring these critical shifts in consumer behavior.
This research highlights the importance of every brand interaction—whether through mobile apps, social media, websites, in-store experiences, or customer service—and how these touchpoints shape brand perception, customer loyalty, and purchasing decisions.
By examining the preferences and pain points of consumers, we aim to provide actionable insights into improving customer experience (CX) across all channels.
Discover how top-performing brands create seamless, effortless journeys that drive lasting customer connections and stand out in a competitive landscape.