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TOP BRANDS SECRET
Why are Top Brands performing better than their competitors?
Because they provide exceptional support experiences.
We categorized brands based on survey feedback into three groups:
• Top Brands: High customer praise and perception.
• Middling Brands: Generally satisfied customers but lacking impact.
• Failing Brands: Indifference or negative sentiment from customers.
These Top Brands understand that customers don’t rate an experience as exceptional just because it’s quick.
To be exceptional, brands must also:
How do Top Brands create these positive feelings in customers?
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