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What is the misconception of collecting customer data?

RECENT ARTICLES

Pivot or Perish

Synopsis: Why CX Teams Must Embrace Data-Driven Strategies Now? Top CX experts understand that success hinges on a balance between strategic vision and tactical execution. To pivot effectively, CX leaders must discern the very elements that shape brand perception in the minds of their customers.

How Leading TMT Brands Deliver 3x Better Customer Experience

Synopsis: This article explores how leading TMT brands outperform their competitors in customer experience, emphasizing the critical role of consistent, high-quality support across multiple channels.

What Leading FSI Brands Do Better

Synopsis: What leading financial services institutions (FSIs) do to earn client loyalty.

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